Mad Men The Center Of American Advertising Industry

Mad Men is one of those shows that you often hear about but never really paid attention to watch. Many people have told me that it is a show simply about the 1960s and that just turned me away. It was until I came to college, decided I wanted to be a communications major who would later work in an advertising agency out of college that it sparked my interest. Mad Men is a critically acclaimed AMC show based centered around the fictional Sterling-Cooper Agency on Madison Avenue in New York City; which is said to be the center of American advertising industry. â€Å"Mad Men† was a term coined by those in the industry in reference about themselves. The show already has so much value built in that reflects the time period all within the pilot†¦show more content†¦The gender inequality exists in the show; men and women work for different reasonings. Men like Don Draper and his fellow co-workers are there for power, money, and status. Women like Joan likes to be the queen bee; she acts as the head honcho of all the women in the workplace. Joan is a very strong female character for time of sexism. Though she gives direction to people like Peggy to work and keep themselves busy and really to find a husband in the long as she says to Peggy that if you work hard enough, you do not need to work another day and you will be in another country referring to finding a wealthy man to marry. As Joan shows Peggy around on her first day, she lets Peggy know that Don is not necessarily looking for a secretary but rather a mix of a mother and a waitress. The work setting of Sterling-Cooper is very much believable. Since it is more of a mid-sized agency, you generally do not know every single person and apparently that is true especially for the head creative director, Don. When Don was meeting with the head of Jewish Department store, he immediately went for the male who happened to be an employee of his in the creative department. This scene even sheds some light o n gender roles in the 60s. Don had automatically assumed it was not Rachel. Gender roles and sexuality plays has a big part in Mad Men. There are often jokes about women and who is sleeping with who as normal casual conversation at work among all the men. And this too speaks toShow MoreRelatedThe Effects Of Fast Food On The Food Industry2319 Words   |  10 Pagesfound that 31 percent of American men and 33 percent of American women have a body mass index of 30, at least. This means that in society today, they are considered obese (Human Diet, 2014). 1/3 of children are overweight or obese. 2/3 of adults are overweight or obese (McCarthy, 2010).What is causing this mad epidemic outbreak? Media is enticing the eyes of many viewers by the way they present themselves (What Causes Obesity, 2006). 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In order to grasp the underlyingRead MoreEssay on The Fast Food Culture is Detroying America4188 Words   |  17 Pages The typical American diet, with its emphasis on fast food and frozen food, is a consumption pattern reflective of, and symptomatic of, our production patterns -- what kind of jobs we find ourselves going to day-in and day-out, and the way these jobs encourage us to see the world we live in. If people are more apt to think of themselves as consumers rather than producers, if gratification is associated with consumption rather than working, doing, and making, we have only to bear in mind that thisRead MoreBaskin Robbins7250 Words   |  29 PagesPlan 6 Target market 6 Image 6 Marketing mix 7 Product 7 Place 8 Price 8 Promotion 9 People 9 Industry trends 10 Global trends 10 1. Industry growth 10 2. Political outlook 11 3. Violent actions 11 4. Mad Cow 12 Local trends 12 1. Free trade policies 12 2. Raises in petrol prices 13 3. Industry growth 13 4. Demographic growths 14 5. 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The Confusion Between Illusion and Reality in Death of a...

The line between reality and illusion is often blurred in Arthur Miller’s play, Death of a Salesman. Whether it is incorporated in the content or the actual structure, this struggle between recognizing reality from illusion turns into a strong theme; it eventually leads to the downfall of Willy and his family. Willy is incapable of recognizing who he is, and cannot realize that he, as well as his sons, is not capable of being successful in the business world. Happy and Biff both go through some battle between reality and illusion that cause a collapse in some part of their lives. The line between Willy’s flashbacks and current time also send him into turmoil when he cannot distinguish between the two. Willy believes that he is much more†¦show more content†¦The theme, confusion between reality and illusion leads to a downfall, applies here because in a way suicide is the ultimate downfall. Charley, a voice of reason, counter argues that â€Å"nobody’s w orth nothin’ dead† (98). Charley is consistently in reality and is one of the most successful people in the play. So, the fact that Charley recognizes reality in the harshest and brightest light is what kept him from experiencing a downfall in his life. If the Willy was not confused about the reality of his life, there may not have been such a great fall when his life amounted to less than he expected, and when Biff’s life did not turn out to be what he had hoped. Apart from Willy’s delusion of his own success, he also sees his sons as great successes in the business world, and that they will amount to so much in their lives. These boys cannot be successful because they have been â€Å"[blown] so full of hot air [they] could never stand taking orders from anybody† (131). Willy’s illusions about his sons not only ruined Willy’s life, but it caused these boys to have a false sense of reality, which is the theme. This false sense of reali ty leads to their downfall in the business world because Willy had built them up so high that they believed they should be the one giving the orders, not taking them. When Willy tells his boys â€Å"together [you] could absolutely lick the civilized world† (64), this is an example of the way Willy falsely sees his boys and fills theirShow MoreRelatedDeath Of A Salesman: Illusion In An American Tragedy Essay1738 Words   |  7 PagesWhen the realities of life become too harsh, humankind has a natural tendency to choose the most convenient solution to his problem: illusion. They build dreams and fantasies to conceal the more difficult truths of their lives. In his play Death of a Salesman, Arthur Miller portrays the hold of such illusions on individuals and its horrible consequences. 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First published in 1984, White Noise by Don deLillo explores the emergence of technology

Ihrm, Describe the Main Challenges of International Staffing Free Essays

IHRM Describe the mains challenges of international staffing. These years, international staffing has become a common setting for MNEs. Over the last decade, globalization and internationalization of marketplaces had brought companies to expatriate their resources on target countries and sectors. We will write a custom essay sample on Ihrm, Describe the Main Challenges of International Staffing or any similar topic only for you Order Now It naturally means that they will face lot of new challenges to succeed in their process. Expanding business operations beyond national boundaries while trying to stay effective on the domestic market requires complex and balanced strategies. The most critical determinants stay to keep an effective international esource management. So we will try to summarize the different challenges of international staffing. In a first part I will focus on the different international staffing issues to understand well the challenge dimension. In a second part I will highlight the different challenges raised by the central notion of expatriation. International staffing is the way that companies manage international resources, facing different limits like geographic distance or day- ­? to- ­? day relations with headquarters for example. The first challenge could be express through the possibilities for MNEs to choose a certain source f employees. First, the company can send employees and manager from its home country, more known as Parent Country Nationals (PCNs) or expatriates. Second, they can recruit directly Host Country National (HCNs) native from there. Third choice, they can hire Third Country National (TCNs) who is native from another country than the host or the home country. Companies use also different stages of internationalization and staffing strategies. We can observe that companies generally recruit the three types of employees and make them work together. We commonly call that a cross cultural management, illustrated y the idea to take good skills of each culture to bring them to global mind set with added value, in a aim to create efficiency. The success of cross cultural management seems to be a big challenge in international staffing in the way that it comes from the real difficulty to recruit top talents able to be efficient abroad, added to multiple legal issues. It seems also important to describe the four principal international staffing issues that seem to be a numerous challenge in the sense that it will condition your whole international management strategy. The MNEs can choose to use an ethnocentric staffing olicy that refers to the strategy of employ key positions managers from the parent headquarters instead of employing local staff. They will be use to transfer corporate culture to the foreign entity and insure an effective communication with headquarters. Limits are the adaptation of expatriates and relations with HCNs. Second option is the polycentric policy that describes an approach of recruiting HCNs to manage subsidiaries in their own country. So there are no language and cultural barriers and it’s far less expansive. But it results a less effective communication with headquarters and then difficulties o coordinate activities. In the geocentric issue the best people are sought for key jobs throughout the organization, regardless of nationality. It enables a multinational firm to develop a pool of senior int ernational managers but it is the most expansive option. To finish, in the regiocentric staffing policy, employees are transferred to positions in subsidiaries in other countries, but stay within the same region (Mayrhofer and Brewster â€Å"In Praise of Ethnocentricity†). It permit to install a regional competition to success but it can also lead to identification and put global objectives on a second cene. Today, most of the international companies choose to expatriate top managers in foreign subsidiaries to control them. But expatriation seems to be the biggest challenge that they have to deal with for the simple reason that it the first reason of failure. The principal value of expatriation is the quality of communication between PCNs and headquarters. PCNs don’t have any problem of language barrier with home country and actually know the home country top management. They understand their ideas, strategies and goals and by consequences can implement them faster. Th ey also play a rule of knowledge ransfer and actually maintain a knowledge base (laws, politics, cultures, languages†¦) about the complexities of international operations (Downes and Thomas: â€Å"Knowledge Transfer†). Close to this knowledge transfer they serve a mission of corporate culture transmission. So they will implement the company’s culture, its values, believes, mission and follow a certain management style. One big challenge of international staffing is also to overcome the lack of qualified host country nationals because knowledge in special areas is needed and not directly available in some host countries. Erten- ­? Buch and Mattl ave studied the issue in 1999 and they highlighted the idea of emphasis of expatriation as a means to overcome the lack of qualified host country nationals lies in compensating a long- ­? term lack of a skilled workforce. Expatriation has to deal with lot of difficulties that turn it out in a big challenge for internati onal staffing. It is a big point to insure the well understanding of local business environment. It is also a big challenge to anchor the company in the local country by developing contacts and adjustment to local places, a kind of local emphasis. International staffing needs to face big ultural shocks. Expatriate managers arrive in a complete unknown environment; it creates confusion, disorientation and a certain emotional upheaval. It is a big challenge to cross it fast and with success. Staffing abroad means also deal with costs issues. The most obvious problem for a company when sending an expat abroad to be considered is the extremely high costs involved. The challenge is to measure the interest between insure this cost or insure the less effectiveness you will get by reducing your cost and employ a HCN. Employing an expat in a developed country for a certain period of time can cost p to four times as much as recruiting local staff and eight times as much in developing regions such as Asia Pacific. Failure rates are also a big challenge and a very important issue. Manager’s inability to adept, family related matters, lack of motivation are examples of failures. The rate of those being recalled to the headquarters is between 20 and 50% (Brewster 1991’s report). The major challenge of multinational and often missed by International Human Resources Management is the repatriation (Harvey, 1989). The professional transition into the home office cause a lot of difficulties that are most f the time neglected. It seems to be an unmeasured stage of internationalization. In conclusion we could say that the biggest challenge is to choose an adapted strategy of internationalisation and find out the correspondent staffing issue. Expatriates seem to represent an extremely expansive but not always necessary investment. Telecommunications and travel have made the human resources function of matching up employers and employees much easier over the years. The hiring of top talents will it be enough to cover good headquarters relations and eliminate geographic distance challenges in the future? 2 How to cite Ihrm, Describe the Main Challenges of International Staffing, Essay examples

The Atomic Bomb and Other Government Experiments Essay Example For Students

The Atomic Bomb and Other Government Experiments Essay The atomic Bomb code named The Manhattan Project was the first atomic Bomb created by the United States. The United States supervised the development of the atomic bomb, under the code name Manhattan Project, during World War II. The first sustained nuclear chain reaction was achieved in December 1942 at the University of Chicago under the direction of Arthur Holly Compton. Key members of the research team were Enrico Fermi and J. Robert Oppenheimer. Shortly after the first bomb test was completed, atomic bombs were dropped on the Japanese cities of Hiroshima (Aug. 6, 1945) and Nagasaki The atomic bomb, which was developed secretly in the United States during World War II, differed from all earlier types of bombs. It contained radioactive substances that underwent very rapid changes under certain conditions, releasing immense quantities of light and heat. For an atom bomb to explode, its radioactive ingredients, an isotope of uranium called U-235 must be present in a large quantity. The name of this quantity is called a critical mass. The exact details of the bombs construction remain secret, but it probably contains two different quantities of radioactive material that are brought together mechanically to form a critical mass and then they will explode it. An atomic bomb works by means of fission, a process in which unstable atoms split and eventually form stable, smaller atoms. The other main type of nuclear bomb is the hydrogen bomb, works by fusion, with small atoms combining into larger ones. A hydrogen bomb, which is far more powerful than an atom bomb, uses isotopes of hydrogen. The final reactions do not involve a critical mass, and so the bomb size and energy When Hiroshima was hit by the atomic bomb it all that could be seen was a noisless Flash. Hiroshima was a port city at southwest end of Honshu Island founded in the 16th century as a castle town, it later became a military center it was also the first city to be hit by an atomic bomb, on Aug. 6, 1945. The bomb was dropped by the United States Army/Air Force. It killed between 70,000 and 80,000 people and left many to die of radiation poisoning. The city underwent reconstruction beginning in 1950. The site of the Peace Memorial Park and other monuments to victims of atomic bomb. Another Goverenment Experiment called the Philadelphia Experiment. This experiment was when the government tried to make a ship totally invisibile. There has been many people who say they have witnessed this amazing experiment. It was a very high classified top secret experiment. The government even tried the experiment with people on board the ship. One of the survivors came forward and said that he had been on the ship. He said there was bad side effects. The ship was in a harbor one minute but totally disappeared the next. The people who witnessed this all told the same story. After about 5 minutes of being totally invisible the ship reappeared back in the same harbor. The people who witnessed this stood in amazement at the ship that had totally vanished into thin air. There is little evidence of this occurance. It has been said that the government had help from Albert Einstein. People who had worked on this top secret project said that Einstein created in a formula for this having to do with electricity. I was on the internet searching around for anything that I could find. I found a website that said when the ship disappeared it did something else also. It was said that the ship disappeared and was transported to a different harbor and reappeared somewhere else. The site said that the government had actually teleported a huge battleship. Some of the evidence is kind of vague on what really happened. But there has been many cases where people have claimed that they have witnessed this eperiment. .ufca5e24aaa907cfe45515089e23cabae , .ufca5e24aaa907cfe45515089e23cabae .postImageUrl , .ufca5e24aaa907cfe45515089e23cabae .centered-text-area { min-height: 80px; position: relative; } .ufca5e24aaa907cfe45515089e23cabae , .ufca5e24aaa907cfe45515089e23cabae:hover , .ufca5e24aaa907cfe45515089e23cabae:visited , .ufca5e24aaa907cfe45515089e23cabae:active { border:0!important; } .ufca5e24aaa907cfe45515089e23cabae .clearfix:after { content: ""; display: table; clear: both; } .ufca5e24aaa907cfe45515089e23cabae { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufca5e24aaa907cfe45515089e23cabae:active , .ufca5e24aaa907cfe45515089e23cabae:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufca5e24aaa907cfe45515089e23cabae .centered-text-area { width: 100%; position: relative ; } .ufca5e24aaa907cfe45515089e23cabae .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufca5e24aaa907cfe45515089e23cabae .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufca5e24aaa907cfe45515089e23cabae .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufca5e24aaa907cfe45515089e23cabae:hover .ctaButton { background-color: #34495E!important; } .ufca5e24aaa907cfe45515089e23cabae .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufca5e24aaa907cfe45515089e23cabae .ufca5e24aaa907cfe45515089e23cabae-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufca5e24aaa907cfe45515089e23cabae:after { content: ""; display: block; clear: both; } READ: Reflections on AngloSaxon Life Essay And there has been a couple that have claimed they had actually were on the ship when it disappeared. Another experiment that happened around World War II didnt involve the United States Goverment, but involved Hitler and the Nazis. Back when hitler was in power he tried to create the Master Race by changing the genetic code of a human being. He tried to make a person who was the ultimate race. And that race of people would hate every other race except people who were of the master race. Hitler did some pretty strange stuff. Once he tried to inject blue dye into peoples eyes so that there eyes would be totally blue. .